Storyteller, Photographer, Overthinker — There are some things in life that you cannot anticipate. Instead, they wash over you like an unexpected tsunami, testing you, checking whether you swim or drown — or at least that’s how it feels like now, thinking about the past two years of my life. Before I take you…

A research-backed guide to help you meet people and maintain your sanity — A couple of days back, a friend asked me a profound question that I think I'll probably remember for the rest of my life. "Shruthi, what kind of a world do you want to live in? Or create?" The answer that instantly occurred to me from the depths of my…

An insight into our 3-week cohort with Kevon Cheung — If you had asked the Shruthi two months back where she saw herself in the next six months, I’m sure you would have received a blank face. Unsure and confused are some of the words that can describe me then. As a first-time solopreneur who had just left her job…

With screenshots to help you on your journey — Often as solopreneurs, we’re too much in our own fantasy land. We spend hours and hours ‘researching’ and ‘preparing’ and ‘building’ the ‘right’ tools/services…thinking our idea will change the world. Only to hear crickets after launch. Yup, that’s a bitter pill to swallow but a hard-hitting truth. Especially if you’re…

Some tips and tricks to bring more clarity to the subject — “Show vulnerability to connect with your audience” is standard advice for entrepreneurs or folks trying to establish their brand. Phrases like “Create your voice,” “Stand out,” and “Brand loyalty” are common among brand gurus. Incorporating our vulnerable side in our stories and how we present ourselves is crucial in building…

Are you making your customer use too many brain calories? — We all know that stories are the most powerful tools for bringing change and reaching deep into people’s emotions. It’s the one tool that can make a human sacrifice fewer brain calories and still force them to take action. Do you want people to pay attention to what you’re saying…

#3 Give them a way to opt-out — Do you feel sweat breaking out, drenching your shirt when you want to approach a stranger and ask for help? Do you feel your palms itch or your body shiver even when you’re thinking about the process? Yeah, you’re not the only one. Throughout 2020, I felt ultra-uncomfortable asking strangers…

Actionable tips to help get started in the journey — The Internet is a beautiful place filled with fantastic people from all around the world. People from all domains, ages, and experiences, waiting to learn from you and teach you. Meeting people online is humbling, fills your heart with the trust that there are good people in the world, and…

Sometimes you forget what you ought to remember, and sometimes you remember what you thought you would forget — Death of a near one changes you in unexplainable ways. You remember stuff about them you never expected to remember and forget things that you thought you would always remember, whatever the cost. And you never truly understand this until you’re on the other side. Irrespective of what people tell…